University of Oregon Men’s Basketball
Disclaimer
The work below is a current campaign by Allen Hall Advertising, a student-run advertising agency of the University of Oregon’s School of Journalism and Communications. I am the strategist for this campaign. All designs below are executions of my creative team with direction and inspiration from our strategy.
The challenge
Where’s the flock? (WTF)
Right now, most Duck fans are unaware of the atmosphere Oregon Men’s Basketball can give them.
We need butts in seats!
Butt why?
This is McArthur Court, the University of Oregon’s old basketball arena. The atmosphere was so electric the building shook like the ceiling would fall down.
Matthew Knight Arena, our new court, lacks this energy and is littered with empty seats on game days.
We need to reignite the energy.
our audience?
Current Ducks! (students)
Trend setters. Culture creators, tradition upholders.
The Eugene Community
Passion instillers, life mentors, tradition sharers.
The Game Plan
Reroot Duck fan culture in Oregon Men’s Basketball -on and off the court- to get ducks back to the forest (Mathew Knight Arena).
A new FLOCK of loyalty.
what do we know?
69% of students said ATMOSPHERE motivates them to attend Oregon sports events.
61% of students said other commitments hinder them from attending.
26% said they don't know how to get tickets.
How do we get the flock back to MAtt Knight?
Bring the Atmosphere.
Ducks are in the atmosphere
Ducks are in the atmosphere
in the works
(and potential)
executions
