VRBO
We made it out of the group chat.
Hypothetical campaign created during a workshop with UO alumni
Problem
VRBO wants to reclaim its spot as the number-one vacation rental company.
Insights
Financial and booking indecisiveness causes worry and risk for renters and property owners.
No one wants to claim the responsibility and pressure for the trip booking.
Think “mom friend” who bears the burden of booking for the friends.
IDea
Get group travelers
To choose VRBO
By Making splitting the booking process easier to increase accessibility
Potential Executions
VRBO launches group chat extension to encourage group planning.
Features include:
Budgeting and payment plans (No more awkward Venmo requests!)
Activity and restaurant
Voting polls (no more indecisiveness!)
